Costco Robert Irvine’s Fit Crunch Dipped Brownie Review

These Robert Irvine’s Fit Crunch Dipped Brownies look absolutely irresistible in the photo, and the bright, colorful packaging instantly made me want to buy a box. After trying them, I felt a bit misled. While they don’t look much different from the photo, the taste was not what I expected. Read on to find out why.

Image of the Costco Robert Irvine's Fit Crunch Dipped Brownie box sitting on a table unopened.

Location in Store

These are located in the snack section of Costco, near the Built Puff Protein Bars and the Smart for Life Protein Bars. The item number is 7717075.

Image of the product description from the side of the box.

Taste

These Fit Crunch brownies by Robert Irvine are not good at all, in my opinion. The consistency is not like a brownie; it’s more like a protein bar and there’s really not much that resembles a brownie in these. They have an odd aftertaste, a chalky, unpleasant flavor.

Top-down image of one brownie served on a white plate.

The artificial sweetener aftertaste is quite pronounced and almost tastes metallic. The aftertaste alone is enough to make them unenjoyable. The texture is a little dry, and they’re quite dense and chewy. They definitely give your jaw a workout!

Image of a hand holding one brownie close to the camera with a bite taken out of it so you can see what the inside looks like.

Cost

The box comes with 18 40-gram brownies and costs $24.99 Canadian, which means each bar is under $1.50. The price seems reasonable, until you try one and don’t want to eat another!

Image of the side of the protein brownie box showing the product description for the brownies.

Convenience

Each brownie is individually packaged, making it easy to pop one into your lunch box, gym bag, or glove box. The best-before date listed on the box is about 16 months from when I purchased them. The brownies should be stored at room temperature and kept out of heat or direct sunlight, as they could melt!

Image of one individually packaged unopened protein brownie sitting on the table in front of the box.

Nutrition

Calories

One brownie contains 160 calories, seven grams of fat, 15 grams of carbohydrates, four grams of fibre, four grams of sugar, six grams of sugar alcohols, 12 grams of protein, and 190 milligrams of sodium. There are many tastier protein bar options that offer as much or more protein for a similar amount of fat and calories. Such as the RXBar and the Kirkland Signature Protein Bar.

Image of the nutrition facts from the back of the box.

Ingredients

There are a ton of unhealthy ingredients in these brownies, including palm oil, soybean oil, artificial sweeteners, artificial flavoring and coloring, as well as many preservatives and additives. The brownies contain soy, milk, almond, and peanuts, and may contain eggs, wheat, and other tree nuts.

Image of the ingredients list from the back of the box.

Scoring

Taste: 4/10

Cost: 5/10

Convenience: 10/10

Nutrition: 3/10

Overall

Walk on by!

These brownies aren’t enjoyable at all, there are so many other protein bars that are tastier and have cleaner ingredients. I wouldn’t buy these again or recommend them.

Have you tried the Costco Robert Irvine’s Fit Crunch Dipped Brownies? What did you think of them? Leave a comment below!


Please note that this review was not paid for or sponsored by any third party. This product was purchased by Costcuisine for the purpose of producing this review. The opinions in this review are strictly those of Costcuisine. Costcuisine is not affiliated with Costco or any of its suppliers. In the event that Costcuisine receives compensation for a post from the manufacturer of a product or some other third party, the arrangement will be clearly disclosed (including where the manufacturer of a product provides Costcuisine with a free sample of the product).

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