Costco No Sugar Company MetaBar Review

Are you following a specific diet or simply looking for a smart snacking option? The No Sugar Company MetaBar in chocolate, caramel + peanut butter flavor is free from added sugars, making it an ideal choice for those watching their sugar intake while still craving something sweet. Does the No Sugar Company MetaBar offer a convenient and flavorsome solution to satiate cravings without compromising on health and nutrition?

Image of the Costco No Sugar Company MetaBar box sitting on a table.
Costco No Sugar Company MetaBar.

My husband wanted me to pick up protein bars at Costco to have in the house for times when he was feeling snacky. I decided to try one we had never had before and picked up the No Sugar Company MetaBar. Sean loves chocolate, caramel and peanut butter so these seemed like the perfect option.

Other protein bars from Costco are the RX Protein Bar, Kirkland Signature Chewy Protein Bars, Simply Protein Bars, Smart for Life Protein Bars, Quest Protein Bars and the Kirkland Signature Protein Bars.

Image of a hand holding one individually wrapped protein bar in front of camera.
Each bar is individually wrapped.

Location in Store

You can find these in the snack section at Costco, near the front of the store and by all the other protein bars, chocolate candy and beef jerky. The item number is 1703613.


As you take your first bite, you notice an interplay of textures—a chewiness that gives way to a subtle crispiness. The flavors are balanced, ensuring no single flavor really dominates the others. I may notice a slight bit more of a caramel taste over the others.

Image of a hand holding one protein bar unwrapped in front of the camera.
Similar to a candy bar!

What I notice about the MetaBar is that it’s got a nice sweetness for a keto product. Unlike many other keto products I’ve tried, it avoids the unfortunate flatness and emptiness that often plague such treats. The MetaBar tastes very similar to eating a candy bar and my husband happily scarfed down a whole bar as soon as I got home.


The box of 12 bars costs $19.99 Canadian which in my opinion is pretty steep for 12 bars but I also realize that protein bars are unfortunately never really cheap. To buy an individual protein bar at the grocery store or convenience store they’re about $3 to $4 dollars.

The texture of the bar is chewy and crispy.


Each bar is individually packaged and has a generous best-before date of 16 months from the time of purchase. To ensure their optimal taste and texture the box recommends storing the bars in a cool, dry place.

Image of the product description for the bars from the back of the box.
Zero grams of sugar per bar.

These are great whether you need a quick and nutritious breakfast, a satisfying snack on the go, a lunch replacement, or replenishing post-workout fuel.



One bar contains 140 calories, six grams of fat, 17 grams of carbohydrates, seven grams of fibre, zero grams of sugar and sugar alcohols, 14 grams of protein, 170 milligrams of sodium.

Image of the nutrition facts from the back of the box.
Nutrition facts.


While the No Sugar Company MetaBars may appear to be a seemingly healthy choice due to their low calorie and fat content. In my opinion, the ingredients used in these bars aren’t healthy and not much better than the ingredients in a candy bar.

Image of the ingredients list from the back of the box.

These bars contain a significant amount of sweeteners and are comprised mostly of oils, lacking any natural ingredients. If you are seeking a protein bar with simple and wholesome ingredients, I recommend trying the RX Bars available at Costco which are my favorite.

The bars contain milk, peanuts and soy and may contain eggs, sesame and tree nuts.


Taste: 8/10 (For a keto bar).

Cost: 6/10

Convenience: 10/10

Nutrition: 2/10


Give it a try!

If nutritious ingredients aren’t important to you and you’re looking for a keto protein bar that tastes good, these might be worth checking out. Personally, I won’t be buying them again, even for my husband who likes them.

Do you have a favorite brand of protein bar from Costco?

Please note that this review was not paid for or sponsored by any third party. This product was purchased by Costcuisine for the purpose of producing this review. The opinions in this review are strictly those of Costcuisine. Costcuisine is not affiliated with Costco or any of its suppliers. In the event that Costcuisine receives compensation for a post from the manufacturer of a product or some other third party, the arrangement will be clearly disclosed (including where the manufacturer of a product provides Costcuisine with a free sample of the product).

Join the Costcuisine email list - never miss a review!

Please wait...

Thank you for signing up!

Please note that Costcuisine is not associated with Costco.

10 thoughts on “Costco No Sugar Company MetaBar Review”

  1. These bars are awful. I bought them because of diabetics in the family and I wanted a chocolate and peanut bar that had zero sugar (we like erythritol which is in this bar) . But the chocolate is not chocolate,it’s cholatey coating which means it’s not the real thing. It’s what they (candy bar manufacturers ) use to replace real chocolate with since chocolate became too pricy for them. Unfortunately we don’t like this bland cheap taste and the crunchy filling was just pasty. I’m not going to buy this product at the price they charge at Costco. This bar should not be fed to anyone living. Sorry but the taste is not pleasant in the mouth and I guess it will help diabetics not eat much of this bar I guess.

  2. I use to love these bars, they were my favourite protein bar.

    They have changed the recipe and i definitely don’t like them as much

    Disappointing for sure. They have a weird aftertaste now

  3. These are not good. The cocoa and caramel cannot mask the undertones of cooked Brussels sprouts and broccoli… or trash. It literally tastes like passed gas in my mouth.

  4. Generally these are very tasty. However, from a box of Metabars bought at Costco I had two bars with grains of salt(?) on the chocolate. I began vomiting several times after taking a bite. It took a fair amount of time to get the taste out of my mouth!

  5. These have 8g of sugar alcohols but I’ve noticed your post says “zero grams of sugar and sugar alcohols”. Just an FYI 🙂

  6. These should be okay if you are diabetic. Although I haven’t checked to see if they spiked my blood sugar. And yes, they are a little expensive at $19.
    But my favorite Kito chocolate they sell at Costco and packed individually are the SHELLZ (no sugar added) chocolates (25 per pack) that look and taste just as good as the regular turtles’ chocolates. I usually have one a day after dinner.

  7. As someone who has been around the ‘protein bar block’ many times over the years, I was pleasantly surprised by these bars. They are smaller (which is fine) and there was no weird chalky or sugar alcohol aftertaste that often plagues these products. It does remind me of the Russell Stover or Atkins chocolate/peanut bars but these (IMO) are the best tasting.

    Having said all of this, nutrition is deplorable (which is also expected) and I have come to make my own. Keep ’em in the fridge, too. Thanks for the write-up, Natalie!


Leave a Comment